Overmortal Technology Blog.

The Emergence of the "Social Media Expert"

by Michael on 2009-07-31 15:01:36 tags: sem, seo, social media, social media expert, social networking

There's been a trend recently in LinkedIn profiles, Twitter accounts, blog posts and marketing buzzwords. It's a trend that reminds me of the days when SEO first started to gain ground. A trend that was relived when AdWords started ripping through most company's marketing plans. This trend is now rearing its ugly head again; only this time, it has taken the name "social media expert."

Now I'm not attacking people in the SEO or SEM field; however, I will say that those supposed "experts" that came crawling out of the woodworks with their "I can get ...

Extending Django's Flatpages

by Michael on 2009-06-12 10:38:46 tags: admin, django, flatpages, meta tags, python, seo

If you're a Django developer and you've had to deal with static content, you're very familiar with Django's flatpages application and middleware. Most developers are content with implementing this solution and leaving it "as is" for the content site editors who handle those pages. However, in any company with an SEO employee, or a marketing employee with SEO knowledge, you'll often run into a situation where meta tags need to be managed along with the static content. Django's flatpages don't have this ability by default, but it is something that you can easily ...

Search Engine Optimization: Pizza SEO Biting Back?

by Michael on 2008-11-03 16:30:09 tags: pizza seo, pizza seo project, pizza seo wars, search engine optimization, seo

We found some link-backs to our blog in our server files this week and were surprised to see some traffic coming from a Pizza SEO Blogspot account. No, not the Pizza SEO Blogspot blog of SEO pirate Justin Boland, but a decidedly different one. I went to check it out and discovered that the Pizza SEO team, whose brand name Mr. Boland highjacked, had not only started a brand new Blogspot blog of their own, but also proceeded to attempt to knock our company thanks to our deconstructive essay about the Pizza SEO Wars.

Strangely enough, this SEO company rips ...

Search Engine Optimization: The Legacy of Pizza SEO

by Michael on 2008-10-14 12:05:27 tags: pizza seo, pizza seo project, pizza seo wars, quality content, search engine optimization, seo

Search engine optimization (or SEO) is one of the most misunderstood practices in the technology industry today. It’s misunderstood by business managers. It’s misunderstood by technology people. And many times, it's misunderstood by the very people that presume to be experts in it.

Looking at the services section of our web site - under SEO – you'll read the following passage:

With the hush-hush nature of the search engines' "secret" search algorithms, not many technology jobs are more mystifying than search engine optimization (SEO). Unfortunately, the mystique of this field of study has also left the business world ...