The Emergence of the "Social Media Expert"
There's been a trend recently in LinkedIn profiles, Twitter accounts, blog posts and marketing buzzwords. It's a trend that reminds me of the days when SEO first started to gain ground. A trend that was relived when AdWords started ripping through most company's marketing plans. This trend is now rearing its ugly head again; only this time, it has taken the name "social media expert."
Now I'm not attacking people in the SEO or SEM field; however, I will say that those supposed "experts" that came crawling out of the woodworks with their "I can get ...
