Search Engine Optimization: Pizza SEO Biting Back?

We found some link-backs to our blog in our server files this week and were surprised to see some traffic coming from a Pizza SEO Blogspot account. No, not the Pizza SEO Blogspot blog of SEO pirate Justin Boland, but a decidedly different one. I went to check it out and discovered that the Pizza SEO team, whose brand name Mr. Boland highjacked, had not only started a brand new Blogspot blog of their own, but also proceeded to attempt to knock our company thanks to our deconstructive essay about the Pizza SEO Wars.

Strangely enough, this SEO company rips Justin Boland's tactics, but also simultanously uses these very same tactics to try to fight back against him to reclaim their brand. Call me crazy, but doesn't this justify Boland's position in these so-called Pizza SEO Wars? Since Mr. Boland took over the top spot for "Pizza SEO" in both Google and Yahoo (he's still #1 as of this date), the "real" Pizza SEO company has opened up a Twitter account, a Squidoo account and a Blogspot account - all in the attempt of taking back their brand.

Their latest attempt - a new Blogspot account - takes a rip at our aforementioned SEO article. In reality though, they don't have any answers for the premise of the article itself. They only attack our "contact a techie" box for saying test@example.com. Really? Just for transparency's sake, let me mention that we apply JavaScript to our contact information that converts the hardcoded test@example.com to an actual email address. This is to prevent spam companies' automatic robots from collecting our email address and adding us to their spam list. With this code, they'll end up with test@example.com rather than our real address - which is what you see. The only way you'll see the test@example.com address is if you're on a really slow Internet connection that is taking time to download the page and execute the JavaScript, or if you have JavaScript turned off in your browser.

The bottom line is, the "real" Pizza SEO should cease wasting it's time on Mr. Boland and everyone else that mentions the Pizza SEO Wars or the Pizza SEO Project and simply create meaningful content. Nothing beats SEO tricks like quality work and information.

In any event, this is last you'll hear about Pizza SEO from me or anyone on my team. It was a great use-case for content quality-based SEO tactics, but I have no desire to enter into a flame war with any Internet company - nor was that my intention. I do want to thank all of you who expressed interest in the use-case rundown. Your emails are always welcomed and appreciated.